Digital Marketing Analyst with Danish - Accenture Operations

Accenture Operations is one of Accenture key capabilities dedicated to work on outsourcing engagements. These are long-term partnerships with clients for whom we manage and provide increasingly specialized business operations, such as finance and accounting, IT, applications development and maintenance, helpdesk services, and HR. We not only maintain key business functions for clients, we constantly seek to improve them to help our clients move ahead of the competition.

Job Description

If you’re looking for the next step in your career, Accenture Marketing Operations is ready to connect you with an excellent SEM (SEO and SEA) opportunity in your area.

As an SEM analyst, you will identify techniques and tactics to develop an effective SEM Strategy of the worldwide automotive industry client.

Responsibilities

  • Ongoing support of page optimization initiatives (On-Page SEO): audits and recommendations,
  • Determine the best keywords and user intent, review and analyze client sites for areas that need to improved
  • Reporting, web analysis, bench marking and content improvement initiatives,
  • Analyzing the client’s competitors and maximizing search exposure,
  • Improving a company's Organic Search results as: non-paid traffic, CTR, ranks, user engagement,
  • Take ownership of existing paid search programs and expand keyword coverage, develop compelling ad copy, and optimize Google AdWords
  • Recommend optimization of PPC campaigns based on keyword performance
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals  
  • Monitor and evaluate search results and search performance across the major search channels
  • Proactively identify fact-based trends and opportunities within the marketing campaigns
  • Collaborative work with other SEO & SEA team members across the project as well as managing your own market,
  • Close cooperation with client stakeholders to influence their business outcomes and positive satisfaction.
  • Keep up with the latest industry trends and campaign features
Qualifications 
  • Strong oral and written communication skills in English and Danish
  • 1 year of business experience
  • Marketing background and client management is a plus
  • Ability to drive multiple projects in a fast paced & changeable environment
  • Ability to work in a fast passed multinational environment
  • Excellent communication skills & ability to deal with multiple stakeholders
  • Ability to analyze the data, to find correlations and dependencies and draw correct conclusions
  • Problem solver and decision maker, analytical mind and presentation skills [studying traffic, analytics and reporting]
  • Proficient in Microsoft Excel, Word, and PowerPoint 

SEO & SEA Experience as advantage:

  • Understanding of search engine principles, best-practices and algorithms
  • Up-to-date with the latest Google trends and interest in Web Marketing
  • Experience with website analytics and SEO tools (e.g, Google Analytics, Adobe Analytics, Google Search Console, Google AdWords Keyword Tool, Screaming Frog) would be a strong asset
  • Good understanding of Web Traffic analysis, content analysis and benchmarking as a nice to have
  • Ability to perform keyword research, content analysis and Keyword optimization
  • Experience working as a SEM analyst for an agency or business
  • Proficient knowledge of SEM tactics, keyword research and analytics
  • Good knowledge of digital marketing tools: Google AdWords, Google Analytics,
  • Experience running and testing remarketing campaigns
  • Up-to-date with the latest Google trends and interest in Web Marketing
  • Basic understanding on natural link building and improving online presence

We offer 

  • The ability to use your knowledge of foreign language on a daily basis at work (we serve our Clients in almost 30 foreign languages
  • Experience with a range of Clients and technology solutions which provides professional relevance
  • Operating according to Lean Six Sigma philosophy
  • Collaborating and learning from diverse and talented colleagues helps you “raise your game”
  • Trainings and development tailored to help you achieve your potential
  • New Joiners Program including trainings
  • Opportunity to engage in Corporate Social Responsibility initiatives
  • We also think about your social life, at Accenture you will be able to take part in different initiatives like Book Club, International Cuisine Club, Accenture Runners Club, family events, cultural meetings, photography classes, climbing, soccer, swimming and many others.
  • Social benefit packages including: private medical care, My Benefit, life insurance
  • Friendly work atmosphere in multicultural environment

 

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