Insider rolls out InOne, a highly usable martech platform accessible from a single tech stack, changing the way marketers work

“InOne brings together all technologies marketers need to deliver personalized experiences under a single, highly usable platform. InOne makes the technology so seamless that it truly blends into the daily lives of marketers, fully empowering them behind the scenes” said Hande Cilingir, Co-founder & CEO of Insider.

With the InOne platform we are empowering marketers to work freely and focus on their actual work, without depending on a team of data scientists and IT teams. They can easily leverage actionable segments, make changes on their websites and apps by deploying personalizations and start tracking performance in minutes” added Cilingir.

InOne platform collects over 15 billion events and delivers over 374 million personalization impressions to 600 million unique visitors per month across web, mobile web and apps. Collecting the data from multiple channels, the platform automatically segments visitors into ready-to-use segments utilizing machine learning algorithms and distills data into a single dashboard, making it an integral part of marketers’ daily decision-making process.

The reporting module introduced with InOne provides instant access to deeper insights to help marketers make data-backed and more informed decisions. While it provides an overview of how personalizations are performing at a glance, marketers can also configure the highly dynamic interface to observe real-time changes in data using filters based on predefined conversion goals.

“InOne now powers personalized experiences with new and enhanced predictive modelling and segmentation technologies. Segments are only as good as the data behind them. Allowing marketers to act on ready-to-use segments based on future behaviours of their visitors, we have transformed the the way they deliver personalized experiences” said Sinan Toktay, Co-founder and CTO.

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Introducing the Ad Audiences module, InOne brings the disjointed worlds of adtech and martech together. Now marketers are able to push predictive segments into 3rd party ad platforms such as Facebook and Google AdWords, optimizing their marketing spend. “It’s beyond conversion optimization, InOne simply takes customer experience delivery to the next level” added Toktay.

InOne comes with an easy-to-use, clean interface making the platform even more convenient for marketers. “We have completely revamped the UI and UX of our platform by conducting user research with marketers to smooth out their experience, making it more intuitive and efficient, while changing the way they work.” said Cilingir.

InOne platform improves the experience for marketers and customers alike. Marketers who have been struggling with managing fragmented technologies, making sense of data and technology roadblocks can now easily act on ready-to-use and high-impact segments powered by a robust data engine to deliver personalized experiences, driving growth and brand loyalty. Customers can enjoy personalized and relevant offers, improving their interactions with the brands they love, whether it’s a financial institution or an e-commerce business.