500 Startups, a leading global venture capital and startup accelerator which has invested in more than 1,600 startups in more than 60 countries so far and has announced its investment in Insider, a digital experience delivery platform for marketers.
500 Startups is known for investing in seed-stage startups. Considering such a policy, an investment to Insider, which recently closed its $2.2M Series A round of financing, indicates a strategic partnership to accelerate Insider’s global expansion.
“It has only been months since I met Hande Cilingir and Insider. Usually, we do not invest in later-stage companies. We wanted to show that we do not only clone startups but we can also create product-driven global companies like Insider and create a company culture like Insider’s that can touch the world” said Rina Onur, General Partner at 500 Startups and Co-founder at Peak Games.
As an innovative marketing platform at the junction of ad-tech and mar-tech, Insider provides predictive modelling and segmentation services to world’s leading brands as Singapore Airlines, UNIQLO, New Balance, Toyota and Lenovo, and plans to continue its rapid expansion.
Having over 130 employees and offices in Tokyo, Singapore, London, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta and Istanbul, the company is planning to use the funding to support its expansion into 17 countries by the end of the year.